You spent years learning how to hold space, build trust, and create real transformation for the people in front of you. But when it comes to marketing yourself? You were handed a business certificate and told to figure it out.
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So you tried the directories. You dropped cards in waiting rooms. You posted on social media until it felt performative and exhausting — and still, your calendar wasn't full.
Inside my six-month mentorship, I show therapists and coaches exactly how to turn their clinical and coaching instincts into a marketing strategy that consistently attracts the right clients.
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No pretending to be someone you're not online. Just a proven, psychology-based strategy built around the skills you already have — designed to fill your practice with the clients already seeking your guidance.
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This is what the Marketing for Mental Health Mentorship was made for.
What Makes This Different Than Any Other Program You've Seen
The Marketing for Mental Health Mentorship is a 6-month program designed to help private practice therapists and coaches go from overlooked to fully booked using mental health conscious marketing strategies and without signing up for more directories, knocking on doctor’s doors, or begging for referrals on Facebook.​
This is built entirely around the way mental and physical health professionals think, communicate, and lead — so marketing finally feels like an extension of your work instead of a departure from it.
What's Covered
We use mental health principles and frameworks to inform the marketing strategy and processes, including our signature, proven S.A.F.E. Marketing Model.
What's Covered in The S.A.F.E. Marketing Model
Ideal Client Profile
So you know exactly who you're talking to, what they need to hear, and why they'll choose you over anyone else!
S - Specify
Marketing Messaging
So every piece of print or digital content you create, event you go to, or other marketing you do, speaks directly to the person you want to reach and compels them to stop, read, and take action!
A - Articulate
Marketing Avenues
So you stop throwing spaghetti at the wall and start showing up strategically in the places that actually bring you clients!
Offers, Funnel, and Systems
So you have a clear, repeatable path that takes someone from never heard of you to booked client without you having to reinvent the wheel every time!
F - Frame
Monthly Visibility Plan
So every campaign, promotion, and visibility push is intentional, coordinated, built to convert, and has the maximum impact right out the gate!
Safe Sales Strategies
So you can have consultation calls that feel safe, relational, and pressure-free — for you and your potential client!
Measure Your Results
So you always know what's working, what's not, and exactly where your clients are coming from!
E - Execute
Refine Your Strategies
So your marketing gets smarter over time and every month is more effective than the last!
You're Transformation
over the next 6 months
Month One
Get crystal clear on your niche + messaging
Know exactly who you're talking to and how to talk to them so that they choose you over anyone else.
Month Two
Become findable
Make piece of marketing you create compel the person you want to reach to stop, read, and take action.
Month Three
Choose your lead generation tools or marketing avenues
Stop spinning your wheels and start showing up strategically in the places that actually bring you clients.
Month Four
Streamline your processes
Create a clear, repeatable path that takes someone from never heard of you to booked client without you having to reinvent the wheel every time.
Month Five
Connect with more potential clients
Make sure every push for visibility is intentional, coordinated, built to convert, and has the maximum impact.
Month Six
Increase conversions + optimization
Market smarter over time, ensuring every month is more effective at bringing you leads than the last.
What's Included
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A 90-minute, 1:1 kickoff call to build your personalized marketing plan from the ground up — rooted in your specialty, your voice, and your values
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Bi-weekly group mentoring calls (recorded) walking you through a proven, step-by-step system for filling your caseload
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Weekly group co-working and consultation hours so you're never stuck, spinning, or second-guessing yourself alone
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Feedback of documents and materials you are working on
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Voice messaging support between calls because breakthroughs and questions don't wait for meeting days
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Done-for-you templates and ethical strategies that make implementation easy — no starting from scratch, no guessing what to say, when, or how
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The result isn't just a full caseload. It's a sustainable, scalable, profitable practice built on marketing that feels as natural as offering therapy or coaching.​
Who It's For
This is for you if…
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You're a private practice therapist or coach who's tired of waiting for referrals and ready to have more clients find you
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You're a solo practice owner with your eye on growth, ready to bring on therapists and actually have the marketing systems in place to fill their caseloads too
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You're a group practice owner who needs a real strategy for keeping your therapists' caseloads full
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You've tried the directories, the Facebook groups, and the doctor's office drop-ins and you're disappointed with your lack of inquires
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You want a marketing strategy that actually fits the way you think, communicate, and lead
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You're ready to show up consistently in your marketing without it feeling performative, pushy, or completely outside your lane
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You're building something sustainable, with a strong marketing strategy — not just trying to fill a few "slots," but creating a practice that's profitable long-term
Who It's Not For
This is NOT for you if…
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You're not in private practice or not ready to invest in growing one
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You're looking for a quick fix or a magic referral source instead of building a real, sustainable strategy
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You're not willing to show up — even imperfectly — and do the work to grow your practice
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You want someone to do your marketing for you rather than learn how to own it yourself
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You're comfortable staying where you are and aren't ready to do something different
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You want a cookie-cutter system that ignores how you actually work and who you actually serve
According to the National Alliance on Mental Health,
1 in 5 adults
52% of adults
One in five adults in the U.S. faces a mental health challenge in any given year.
Only 52 percent of adults with mental health difficulties receive mental health services.
The people who need you are already out there searching.
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FAQ
1 / If I can't make the live calls, will there be recordings?
All calls will be recorded and an audio replay will be made available. Written transcripts can be made available upon request.
2 / How long will I have access to materials shared?
You’ll have lifetime access to membership materials, shared via our membership portal.
3 / I don't have an established business yet, can I join?
This membership is open to other mental health conscious professionals and other adjacent professionals.
4 / I'm very busy, how much time will I need to dedicate?
On a monthly basis, we offer two, 60-minute deep dive live calls (bi-weekly) and four, (optional) 60-minute co-working and consultation calls (weekly) to further develop and implement your marketing. Messaging is available between calls to get guidance and feedback on marketing as you go.
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We keep our methods simple to understand and implement — but simple doesn't mean effortless. The results you get will directly reflect the effort you put in. In order to make the most out of the program, we encourage you to be as present, communicative, and engaged as possible.
5 / Do I need this if I already have a team handling my marketing?
Yes, and it directly impacts your results.
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Even with a team executing your marketing, your growth is limited by your clarity and direction. Marketing isn’t just posting, it’s understanding your audience, messaging, and strategy.
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Without that foundation, you either feel disconnected from what’s working, or your team executes without the alignment needed to truly convert.
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You don’t need to do the implementation, but you do need to understand the strategy, what you’re aiming for, why it matters, and how to lead your team effectively.
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At the end of the day, no one knows your business or vision better than you do.
6 / Can my team be involved too?
We recognize you may be outsourcing your marketing to others on your team and want to make sure they're in-the-know about best practices. For this reason, we extend an invitation to one member of your team to join you for calls, so you can learn the strategies that are going to ensure your business’s overall success and your team can learn how to implement those strategies most effectively.
7 / What if I don’t want to be involved in marketing?
You don’t have to love marketing. But avoiding it completely often leads to feeling disconnected from your business growth, frustrated with your team, or unsure why things aren’t working.
The goal here isn’t to turn you into a full-time marketer. It’s to help you become a strategic leader in your business. Someone who can:
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Make informed decisions
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Communicate clearly with their team
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Adjust direction when needed
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And ultimately, create sustainable growth
When you understand your marketing, everything else gets easier.
